In highly diversified markets with many products to choose, buyers can struggle in understanding the ROI for each product.
Service differentiation has always be very hard. For a potential customer, it is almost never clear what happens after the deal is made.
When services and products are bundled in solutions, the risk of choosing a vendor becomes even larger. This is where only experts can help.
In all these industries, buyers have to increasingly rely on expert and peer opinions to truly understand their risk in trusting a particlar vendor. Simplifying the use of experts gives truly remarkable companies an edge.
Almost nobody can keep up with the speed and complexity of the domain. Which is why experts become the gate keepers and enablers.
Talent supply shortages and thousands of platforms makes marketing technology decisions hard.
Staying on the frontline of developer technology and A.I. products is a game changer. Experts are the way to keep up.
Especially young companies without large customer bases struggle with getting credit if they are great. But chances are, there is always someone in the network that knows that the product is great.
More often than not, people are not aware of the knowledge in their network. We make it easy to search for it.
We cannot change history. We can only speed it up. By speeding up word of mouth, we make it more viable to become a dominant channel for buyers, sellers and experts.
In the end, great products sell. By focusing on the buyer and weeding out bad products, we give a channel for good products.
By connecting sellers into the platform, we help them be part of a market they have no access to and gain a competitive advantage.